Interview with Will Berry!

What do you do and why do you do it?
I am co-founder of Generic Greeting Collective, an arts collective I formed with three friends in 2010 so we could support each other's work and collaborate. Now we have expanded to 25 members in the collective with illustrators, designers, filmmakers, DJs, producers, photographers, animators, writers and more. We not only encourage each other's work but are also always looking at opportunities to collaborate with each other and create new work together. We've worked on exhibitions of all kinds of art work from illustration to multimedia installations; made award-winning short films and music videos; put out four compilations of music and run a monthly mix series; put on club nights and gigs; appeared at festivals and run print workshops and designed wall murals. I'm also a freelance graphic designer and illustrator. I love what I do because it enables me to create and collaborate.

How did you come to live in Manchester? 
I moved to Manchester in 2009 to study Graphic Design at the University of Salford.

What's the best thing about living in Manchester, and about the creative scene?
The best thing about living in Manchester is the ever-growing creative community. The city is a perfect place to be able to meet other like-minded people who are always ready to collaborate and start working on projects together.

Any bad bits?
Getting smelly magic buses to my studio is the only thing I can think of, apart from the rain nine months of the year. But you get used to it.

Some people say you have to move to London if you want to work in the creative industries. What do you think about that?
I think if you believe that you will believe anything.

Is there a North-South divide? And should power be devolved so that Manchester is able to govern itself?
There is definitely a divide and they will always be different. But as things are growing quickly and Manchester is receiving more creative jobs and global coverage it will certainly become a new home for creatives in the UK. Of course power should be devolved and I would love Manchester to govern itself. It's much more left-wing than London, so it could be better. But I don't trust George Osborne and the Tories' method of doing it.

Give us your top Manchester tip?
In the daytime, check out the exhibitions at Whitworth Art gallery. Tea/coffee at Takk or North Tea Power in the Northern Quarter (these places also have exhibitions up on the walls). Monthly club nights to check out are Chow Down and High Bank at Soup Kitchen.

What does the future hold?
I'm going to keep working hard and loving what I do. Generic Greeting Collective will continue to grow and create art projects, collaborations, events, exhibitions, workshops, skill shares and more.

DING launches Sunday 29th November at 7pm

Will Berry

Illustrator//Graphic Designer//Co-founder

Generic Greeting Collective